我们的品牌是危机_电影大全
我们的品牌是危机
导演: Rachel Boynton
类型: 纪录片
制片国家/地区: 美国
语言: 英语/西班牙语
上映日期: 2005-08-20
IMDb链接: tt0492714
剧情简介
For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections around the world. They have worked for presidential candidates on every continent (in Britain, Israel, India, Korea, South Africa, Venezuela, Brazil, to name a few…) Without the noise of tanks or troops, these Americans have been spreading our brand of democracy from the Middle East to the middle of the South American jungle. OUR BRAND IS CRISIS is an astounding look at one of their campaigns and its earth-shattering aftermath. With flabbergasting access to think sessions, media training and the making of smear campaigns, we watch how the consultants’ marketing strategies shape the relationship between a leader and his people. And we see a shocking example of how the all-American art of branding can affect the “spreading of democracy” overseas.
