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商店

导演: 弗雷德里克·怀斯曼

类型: 纪录片

制片国家/地区: 美国

语言: 英语

片长: 118分钟

IMDb链接: tt0086371

剧情简介

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THE STORE is a film about the main Neiman-Marcus store and corporate
　　headquarters in Dallas. The sequences in the film include the selection, presentation,
　　marketing, pricing, advertising and selling of a vast array of consumer products including
　　designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china
　　and porcelain and many other goods. The internal management and organizational aspects
　　of a large corporation are shown, i.e., sales meetings, development of marketing and
　　advertising strategies, training, personnel practices and sales techniques.

关键词：商店